None would have missed to take a glance at the colorful signages in airports, hotels, restaurants, shopping malls or even on the streets drawing public attention. These Signs are one of the oldest emblematic mode of displaying your products, shops, inns, etc. in order to attract viewers. Earlier it was done in the form of painted boards or carvings. But now the trends in signage creation have reached the extreme corner of the technology’s rope that digital and 3D signature have occupied the streets replacing the painted ones. China leads the world in deploying digital signage. Signages not only serve as a medium of advertisement but also act as information aids. It has evolved from so many transactions and has done its job very well. Business firms are using different technologies for this purpose.
Have you ever seen these boards ? These boards are called Signage. They are used for advertising a business or for conveying an information to the public.
Signs have been a fundamental element of trade throughout the history. It serves as the silent marketing officer for your business. People often judge your business by the way your signs are displayed. It is very important for a brick and motor industry to get signage as it acts as a guide to the customers. A good sign can very well increase your business revenue.
CONTENT:
Content should be short and catchy. It may include text, image, video, graphics, animations and interactivity. It must be regularly updated to ensure the correctness of the messages displayed. Fresh contents catch the eyes of the audience very easily.
CHARACTERISTICS OF A GOOD SIGNAGE:
- Effective visibility is an important characteristic of a good signage
- It should provide beneficial information about the business
- Effectiveness of a business is determined by the close proximity of signage
- The messages displayed should be brief and legible
KEY FACTORS OF BUSINESS SIGNS:
- Access your needs
- Implement a plan for your needs
- Determine the cost for signage
- Location of business signage
- Abide it with law and regulations
RECENT TRENDS:
Different types of signs have been in use since the 14th century. The recent trends include the following
- LED signage
- Window graphics
- Matte signs
- Super-sized Business signage
Even though getting a Signage is costly it is the best way to showcase your business to the public. It should complement other marketing efforts. Right from ancient trade to modern business the role of signs is inevitable. Nowadays digital signage is preferred to other media because it can be updated frequently and easily.
GLEE AND GEN 