HOW TO COPE UP WITH SEO 2014

“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.”

The above lines quoted from the author David Amerland depict his view on search. SEO is highly important to reach key customers. The trend in SEO is changing every year with the Google algorithm updates. Google’s recent move to remove all keywords from analytics reporting for protecting its users has caused inconvenience to webmasters because they won’t be able to identify which keyword drives visitors to their website and which keywords convert the visitors to customers. This announcement has helped the SEO professionals realize that their sole intention must not be to rank in keywords in the SERPs. The webservers can however access these keyword reports by purchasing AdWords campaign.

FUTURE OF SEO:

Algorithmic intelligence seems to be changing faster than ever and the year 2013 has brought about a lot for the marketers to learn. All the basic needs in SEO in this year will remain the same in the next year also. Google prefers sites that are local to the searcher. “Content is the King” and will be the King forever. Creating informational, enticing and insightful content for link building and social digestion will help SEO professionals tell success stories in the future.

SEO Best practices 2014:

• On-page SEO
• Off-page SEO
• Social signals
• Mobile strategy
• SEO/SEM (PPC + Display) strategy

Mobile strategy:

More people are using their mobile devices for browsing the web. Hence mobile traffic is on the rise; it will surpass desktops in 2014. Sites having good user mobile experience will get better Google rankings. The best mobile strategy is to show up in Google map searches.Redesigning websites using responsive design alone won’t help. It may require a complete reform to optimize websites for mobile viewing.

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Content marketing:

Search engines want to provide their users with quality contents that satisfy their queries. Writing less about the products and services and writing more about what the customers like to accomplish will be the best practice in content marketing. In terms of link building strategy, quality is significant and not quantity. Competitive link research is essential. Content marketing can be successful only by engagement; marking presence in the social media and responding to customer interactions will pay well in the future SEO. Author authority and social signals matter much in content marketing. Google + plays a vital role in connecting social signals to your website.

Take a glance of these points:

• Write quality contents that get social likes and shares and build up relationship within your circles.
• Attract relevant and natural links to the content
• Encourage engagement and sharing on the site
• Build up page rank for quality signals
• Attract mentions and links from other influencers
• Promote websites with a PR approach by getting mentioned for natural reasons.

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”

–says Jill Whalen. So no change will affect the white hat SEOs in the future instead it will boost up rankings in the SERP.

People may think that SEO will be getting even tougher in 2014. But it is not the real fact with SEO. Content is the most important criteria to be concentrated on. Prioritizing the mobile strategy will give better results in Google ranking. Get prepared for the New Year strategies and be flexible to the unexpected Google updates to cope up with SEO trends.