We know that uploading videos in LinkedIn is not as easy as we do in other Social media apps like Facebook and Google Plus. But embedding/uploading videos is now made possible with LinkedIn applications too.
Keep your eyes open to this video to know how to add videos on LinkedIn.
Happy posting!!!
Category Archives: SEO
Video
Lend your Ears..Secrets of Search Engine Ranking are revealed
Just watch out this video to know the secrets of Search Engine Ranking. This will help you optimize your website and help you be on top of the SERPs. The most essential tips are discussed here. These do’s and don’ts will help you in advance for SEO 2014.
HOW TO COPE UP WITH SEO 2014
“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.”
The above lines quoted from the author David Amerland depict his view on search. SEO is highly important to reach key customers. The trend in SEO is changing every year with the Google algorithm updates. Google’s recent move to remove all keywords from analytics reporting for protecting its users has caused inconvenience to webmasters because they won’t be able to identify which keyword drives visitors to their website and which keywords convert the visitors to customers. This announcement has helped the SEO professionals realize that their sole intention must not be to rank in keywords in the SERPs. The webservers can however access these keyword reports by purchasing AdWords campaign.
FUTURE OF SEO:
Algorithmic intelligence seems to be changing faster than ever and the year 2013 has brought about a lot for the marketers to learn. All the basic needs in SEO in this year will remain the same in the next year also. Google prefers sites that are local to the searcher. “Content is the King” and will be the King forever. Creating informational, enticing and insightful content for link building and social digestion will help SEO professionals tell success stories in the future.
SEO Best practices 2014:
- On-page SEO
- Off-page SEO
- Social signals
- Mobile strategy
- SEO/SEM (PPC + Display) strategy
Mobile strategy:
More people are using their mobile devices for browsing the web. Hence mobile traffic is on the rise; it will surpass desktops in 2014. Sites having good user mobile experience will get better Google rankings. The best mobile strategy is to show up in Google map searches.Redesigning websites using responsive design alone won’t help. It may require a complete reform to optimize websites for mobile viewing.
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Content marketing:
Search engines want to provide their users with quality contents that satisfy their queries. Writing less about the products and services and writing more about what the customers like to accomplish will be the best practice in content marketing. In terms of link building strategy, quality is significant and not quantity. Competitive link research is essential. Content marketing can be successful only by engagement; marking presence in the social media and responding to customer interactions will pay well in the future SEO. Author authority and social signals matter much in content marketing. Google + plays a vital role in connecting social signals to your website.
Take a glance of these points:
- Write quality contents that get social likes and shares and build up relationship within your circles.
- Attract relevant and natural links to the content
- Encourage engagement and sharing on the site
- Build up page rank for quality signals
- Attract mentions and links from other influencers
- Promote websites with a PR approach by getting mentioned for natural reasons.
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”
–says Jill Whalen. So no change will affect the white hat SEOs in the future instead it will boost up rankings in the SERP.
People may think that SEO will be getting even tougher in 2014. But it is not the real fact with SEO. Content is the most important criteria to be concentrated on. Prioritizing the mobile strategy will give better results in Google ranking. Get prepared for the New Year strategies and be flexible to the unexpected Google updates to cope up with SEO trends.
KEY DIGITAL TRENDS IN 2014
“Rather than seeing digital marketing as an “add on”, marketers need to view it as a discipline that complements the communication mix and should be used to generate leads, get registrations or drive sales, rather than simply generating awareness.”
-says Charisse Tabak. The future of digital marketing is relationships and pure brand building. Interactive marketing is the key to success in the near future. Marketers can obtain and utilize data through digital platform instead of broadcasting advertisements. Digital marketing is real work and it is going to be more difficult and challenging in the upcoming years.
In the Digital marketing trends it is not only important to stay up-to-date but also futuristic thinking and approach is essential. Explore innovative ways to stay connected with the target audience and communicate and engage with them to accelerate your marketing growth since Customer engagement is essential for customer acquisition and retention.
Internet has gone from a technical wonder to a business- must almost overnight. Even though most of the trends remain the same as the yesteryears, there are a few factors that have gained more importance and will continue to impact online marketing in the future. The three core areas of investment in digital marketing in 2014 are
Mobile Marketing:
Mobile devices are gaining more importance than the personal computers and hence influence digital marketing in the present and in the future. Microsoft says that mobile internet usage will overtake personal computers in 2014.Integrating mobile with your marketing strategy will increase accessibility to your products and websites. Make sure that your website is tablet friendly and that your banners and ads get displayed properly on tablets and mobiles.
Content Marketing:
“Content is king, but marketing is queen, and runs the household.”
–says Gary Vaynerchuk. Developing quality content and sharing it properly is the core to digital marketing. The new realty of consumer engagement is to start a blog or run a social media campaign. Building brands online and getting reputation has been the key to success in online marketing. Make your content development process as active as possible. Social media has become an important part of building Digital foot-print and Facebook has global dominance in the social networking realm. Social media and content marketing will drive more traffic to your website than SEO. Publish worthy contents and create community with social media strategies to get more influences.
Big Data:
Big Data is the fundamental consequence of Digital marketing. It can help on better customer engagement as where and what the customers are and what they look for. It helps the marketers to identify what influences customer loyalty. Marketing programs can be optimized using Big Data.
Managing customer relations through all the available channels and responding to customer interactions is very important to succeed in Digital marketing in the upcoming years. You can make the best strategic and tactical decisions by extracting values from big data.
ON-PAGE SEO CHECKLIST
On-Page SEO Checklist:
- Always start with keyword selection, research and testing
- Meta Description tag
- ALT tags
- H1 tags
- URL structure
- Internal linking strategy
- Content
- Keyword density
- Site maps, both XML and user facing
- Usability and accessibility
- Track target keywords
- Expect results in 6-12 months
Avoid common on-page SEO mistakes such as:
- Duplicate content
- URL variants of the same pages
- Off-site images and content on-site
- Duplicate title tags
Avoid spammy SEO tactics such as:
- Hidden text
- Hidden links
- Keyword repetition
- Doorway pages
- Mirror pages
- Cloaking
GLEE AND GEN 