SHOULD KNOW DETAILS ABOUT PAYMENT GATEWAY

E-commerce is the future of new and small businesses. Currencies are being replaced by contemporary payment methods. Hence security is an important factor to ensure easy and trusted shopping experience. Payment gateway is a virtual system on websites intended to make the payment processes as smooth and efficient as possible. It provides a secure transaction by authorizing the credit/debit cards used by the customer.

Global Multichannel retail customer survey 2012 reported that around 2.7% of the respondents shopped online daily and about 31.8% did monthly online shopping. Another survey report of 2013 says that about 93% of the US customers shop online.

 

What are the types of payment gateways?

There are three basic types of payment gateways:

• Application Programing Interface
• Third-party Payment gateway
• Integrated Payment gateway

The right payment gateway can better manage communication with banks, associations and processors. It acts as a translator, traffic cop and body guard interpreting and directing data streams through a secure route to the appropriate destination quickly and accurately.

How should a payment gateway be?

•  The payment gateway should be listed as certified on the PCI council website of approved providers.
•  It should offer flexibility to switch among processors and payment providers rapidly and resourcefully.
•  It must interface to multiple POS systems while providing the same level of reliability and reporting across the entire enterprise.
•  Gateway providers must be able to track down and immediately resolve issues in transaction.

Why is Payment gateway advantageous over other payment systems?

• This method of payment is much faster and easier than cheques and credit card processing.
• It is much secured than manual credit card processing.
• Popular payment gateway service providers avoid unauthorized transactions using fraud protection mechanism.
• These gateways ensure customer personal data protection.

Online shopping is done over both PC and tablets. Presently the number of people browsing the websites for shopping using mobile phones is increasing progressively. Some purchase it online and the some find the details of the product including its price and discount on the website and later purchase it from the store. Rapid change in payment industry is inevitable; finding a gateway provider with strong track record will help merchants to have a peaceful trade and also gives better solutions to customer transaction issues.

 

CRAFT YOUR OWN TUB OR SHOWER

“If I want to be alone, some place I can write, I can read, I can pray, I can cry, I can do whatever I want-I go to the bathroom”

-says singer Alicia keys. For many including myself, bathroom is a private haven. As Alicia says it is the place where you can do whatever you wish and remove your skin of shyness. Is there anyone who dislikes renovation? I think there is absolutely no such person. And in the present day the apprising trends in interior designing has forced the invention of renovated bath wares too and every dweller would definitely dream at least of a trivial bathroom rehabbing.

Researchers say that an average human-being would spend approximately 1.5 years in the restroom and so it is a place which requires special attention when thinking of a remodel. The first question that strikes your mind when you think about alteration is whether to get a bathtub or to go for a space-saving shower. Just decide it by considering your bath space. You can craft your bathrooms on your own with the help of certain websites which help you on designing.

If you have a small bathroom then shower heads will be the best choice. Large bathrooms can lodge modern whirlpool type of bath so that you can immerse your body completely into it and relax well reading a book or listening to your favorite music album. Do you have a small bathroom which cannot hold a bath tub? Don’t worry at all; modern bath wares include cabins that can be installed inside the bedrooms or outdoor spaces. So you can very well enjoy bathing.

Most of the brands keep on altering their products based on the needs of the customers. Few people enjoy daily bath and the rest like to take a quick shower. There are people who wish to enjoy their bath in a relaxed way too. To satisfy the varying thirsts of the crowd, modern utensils have been designed.

Bathtubs are available in a variety of shapes and sizes. You can pick out the one which best suits your taste and space. For some bathtub is like a private spa. Whirlpool bath has been proved to be a healthy and curative process. It gives massaging experience by the circulation of water through built-in-jets. It is so spacious that you can share it with a friend and enjoy a luxurious bath.Have a shower and experience the delight of standing under a waterfall. If you would like to go a little out there on an ordinary shower just pick one from the modern options. You can have a wall mount, hand-held, rain or a body sprays type of shower. People who wish to take a steam bath no more need to worry about the searing energy bills you can install solar panels to heat water to your modern steam showers.

Install a shower or a tub or both. But bear in mind that maintenance is the essential corollary to invention. So do learn to take care of the renovated lavatory to preserve its beauty for long. No worries because you don’t have to put in much effort for maintenance like you used to do with your classical ones. If you go long enough without a bath even the fleas will leave you alone so have bath or shower regularly. Revamping your restrooms will provoke you to spend time inside it.

 

KNOW THE HEALTH VALUE OF STEAM SHOWER

“I’m sure there are things that can’t be cured by a good bath but I can’t think of one”

-says Sylvia Plath. Bathing is not only a routine of cleanliness but of health as well. It has impacts on the physical as well as the psychological health of people. Some like to have a hot shower and some like to have it cold. You don’t have to wait for a rain to enjoy that spray; you can have one or more in your own bathrooms and enjoy the shower whenever you wish.

Is steam showering really a healthy practice?

Yes! Steam shower is of course a healthy practice. You may be a person unaware of the therapeutic advantages of a hot shower but just opt it for pleasure and relaxation. Steam shower is the best way to beat the cold winter. Would you like to know how a steam shower influences your health? Then check this out!

• Steam shower improves respiratory system and is a natural remedy for people suffering from asthma and arthritis.
• It improves blood circulation by opening up the blood vessels.
• It reduces the chance of getting heart diseases as steam increases metabolic rate and thereby increasing heartbeat.
• It also opens up the pores on the skin releasing toxins and gives you a silky smooth skin.
• Relaxing effect of steam bath relieves muscle and joint pains.
• It promotes lymphatic circulation and helps weight loss.
• Hot steam moisturizes nasal passages and gives relieve from cold.
• Having a warm shower before bed is the best way to alleviate insomnia (sleep disorder).
• Taking steam bath regularly results in the production of Heat Stress Proteins (HSP) which helps to get relieved from stress.

But people don’t usually buy steam shower to get these benefits they just do it to take a steam bath for relaxation after their busy work schedule.

Steam shower lovers have a look at these too…

Hold on! Steam bath has its disadvantages as well. Here are a few things to be noted while having a steam bath.

• Prolonged exposure to steam increases body temperature to dangerously high levels. It may also lead to dehydration. So have a note on the time you spend in shower to enjoy its benefits without harming your body.
• Humid temperature of steam is the dwelling place for bacteria and viruses’ hence regular steam bath may turn a challenge to your health.

Steam shower is a traditional practice to get relief from many health disorders and it has been proven scientifically. The most challenging part is to maintain proper temperature. Shower is always better than steam bath or sauna. Listen to what your body can handle and choose the right shower and temperature and enjoy cost-free spa results at home.

 

DIGITAL MARKETING A BOON TO ENTERPRENEURS

Digital marketing is no more a new term to the domain which has revolved digital literally. It is an encroachment of your brand or organization through the digital gadgets. Internet marketing is the major portion of digital marketing.

Digital marketing is about a couple of things i.e., access to your products and communication with customers. Communication is the make and break of any business. Since the revolution of communication, the ways to implement and promote a business has increased tremendously and digital marketing is one of its outcomes. It has increased personal attention to the customers and thus increasing business revenue.

WHAT DOES IT FOCUS ON?

It focuses on SOSTAC (Situation Objectives Strategy Getting traffic to your site.Tactics Action Control), the planning model in marketing which has directed a number of businesses to accomplishment. The first thing to do before getting into digital marketing is to set the three basic goals.

• Getting Traffic to your site
• Lead capture
• Carry out sales

SOCIAL MEDIA IN DIGITAL MARKETING:

Social media is one of the extremely active facets of internet publicizing. To keep the business up-to-date with the social media trends three strategies are obligatory.

• Direct response copy writing
• Marketing of contents
• Movement of consumers

HOW COULD YOU SAY IT’S A BOON TO ENTREPRENEURS?

Digital marketing is the most useful and effective tool to grow and multiply a business. Another advantage of internet marketing over traditional marketing is it’s comparatively low cost. Using digital marketing you can get comments and feedback about your products, which will help a lot in upgrading your business. It is an irresistible potency and the most sensational career choice. Digital marketing cracks a windfall just by bearing in mind the two key factors i.e., traffic and keywords. By advertising in the internet the traffic to a site shoots up massively and carrying out a quality keyword research, even though seems to be time consuming, brings money and will end up with nothing other than success.

Undoubtedly digital platform is the biggest stage for marketing. But like any other advancement, digital marketing too has its own disadvantages. By employing the perfect skills, traits and key processes an entrepreneur can overcome all tackles and succeed in his trade. Businesses that utilize the tools of this present age marketing will certainly be a threat to those which don’t.

 

To Autumn

My First Fantasy Novel

To Autumn,

Junior high school was something, huh? To anyone else, I would have been nothing more than a loser, lunching all alone at my Table of Solitude. But, not to you. Since I had found myself to be the odd one out, you were the first to invite me in from the cold shoulders and demeaning air that stirs around one of those empty tables.

You sat with the bad kids, but you never belonged there. No, I don’t know how you ended up there. A gorgeous amethyst cast before swine.  With courage and healing, you touched me, brought me in from the cold. With that single touch, you brought my eyes to you. But, whenever you glanced my way, I was shy and turned away.

I remember the day I sat across the table from you. We were surrounded by the others, too. When my drink slipped down…

View original post 713 more words

 

SIGNAGE FOR BUSINESS SHOWCASING

None would have missed to take a glance at the colorful signages in airports, hotels, restaurants, shopping malls or even on the streets drawing public attention. These Signs are one of the oldest emblematic mode of displaying your products, shops, inns, etc. in order to attract viewers. Earlier it was done in the form of painted boards or carvings. But now the trends in signage creation have reached the extreme corner of the technology’s rope that digital and 3D signature have occupied the streets replacing the painted ones. China leads the world in deploying digital signage. Signages not only serve as a medium of advertisement but also act as information aids. It has evolved from so many transactions and has done its job very well. Business firms are using different technologies for this purpose.

Have you ever seen these boards ? These boards are called Signage. They are used for advertising a business or for conveying an information to the public.

Signs have been a fundamental element of trade throughout the history. It serves as the silent marketing officer for your business. People often judge your business by the way your signs are displayed. It is very important for a brick and motor industry to get signage as it acts as a guide to the customers. A good sign can very well increase your business revenue.

CONTENT:

Content should be short and catchy. It may include text, image, video, graphics, animations and interactivity. It must be regularly updated to ensure the correctness of the messages displayed. Fresh contents catch the eyes of the audience very easily.

CHARACTERISTICS OF A GOOD SIGNAGE:

•  Effective visibility is an important characteristic of a good signage
•  It should provide beneficial information about the business
•  Effectiveness of a business is determined by the close proximity of signage
•  The messages displayed should be brief and legible

KEY FACTORS OF BUSINESS SIGNS: 

•  Access your needs
•  Implement a plan for your needs
•  Determine the cost for signage
•  Location of business signage
•  Abide it with law and regulations

RECENT TRENDS:

Different types of signs have been in use since the 14^th century. The recent trends include the following

• LED signage
• Window graphics
• Matte signs
• Super-sized Business signage

Even though getting a Signage is costly it is the best way to showcase your business to the public. It should complement other marketing efforts. Right from ancient trade to modern business the role of signs is inevitable. Nowadays digital signage is preferred to other media because it can be updated frequently and easily.

 

TWITTER ALGORITHM REVEALS YOUR LIFE STORY FROM TWITTER STREAM

Twitter users! Here is fascinating news waiting…

Beware of Twitter’s new algorithm to reveal your life story by analyzing the tweets you share on twitter streams.

Twitter is one of the top social media in this trend. It has got a huge number of users around the globe tweeting and retweeting in each minute. Jiwei Li and Claire Cardie at Carnegie Mellon University in Pittsburgh and Cornell University in Ithaca have designed a new system to analyze tweets send by a user and his/her followers to build-up an accurate chronology. Previously in the year 2012 Twitter trained their artificial intelligence algorithm to tell when a user is going to fall sick that too 8 days in advance. The algorithm was found to be accurate 90% of time. And now in 2013, they have come up with another mesmerizing system.

Li and Cardie have distinguished the nature of tweets into four categories – personal and non-personal, and time specific and time general within each using which they trap the user. The most challenging part of it is to find out into which category each tweets fall. Researches say that each category has distinct characteristics while considering their retweets, replies and favorites.

To test the algorithm they examined 20 ordinary twitter users and 20 celebrities over a period of 21 month. The ordinary users were asked to engrave the important events that had happened in their whole life time and the researchers used wikipedia and autobiography of celebrities to mark their life events. At the end of the analysis it was found that the algorithm generated result was able to match the most important happenings of the tested users.

But the unappealing fact is that the algorithm works out well only with users who tweet regularly and moreover must have enough followers so that the algorithm can spot-out the pattern of responses for each tweet. This algorithm can be extended to any individual with a twitter account sharing all personal information.

 

DIGITAL MARKETING 2013

 

ON-PAGE SEO CHECKLIST

• Always start with keyword selection, research and testing
• Meta Description tag
• ALT tags
• H1 tags
• URL structure
• Internal linking strategy
• Content
• Keyword density
• Site maps, both XML and user facing
• Usability and accessibility
• Track target keywords
• Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

• Duplicate content

• URL variants of the same pages

• Off-site images and content on-site

• Duplicate title tags

Avoid spammy SEO tactics such as:

• Hidden text

• Hidden links

• Keyword repetition

• Doorway pages

• Mirror pages

• Cloaking

 

ON-PAGE OPTIMIZATION

Onpage optimization
On-page optimization is the first and important step in digital marketing.